Psychological principles of marketing and consumer behavior
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Psychological principles of marketing and consumer behavior

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Published by Lexington Books in Lexington, Mass .
Written in English

Subjects:

  • Marketing -- Psychological aspects.,
  • Advertising -- Psychological aspects.,
  • Motivation research (Marketing),
  • Consumers -- Psychology.

Book details:

Edition Notes

StatementSteuart Henderson Britt.
The Physical Object
Paginationxviii, 532 p. :
Number of Pages532
ID Numbers
Open LibraryOL21084090M

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